I bought a bag of the Fruity Rubbles for my kids trying to find something better for them to eat when all they seem to want is garbagy sugar coated cereal. The day these came I had a sweet snack craving and since I had nothing in the cupboards that looked good, I grabbed a handful of these. Ended up hiding the bag for myself and ordering more for the kids. I am not a milk person so can't verify how these taste in milk (although both my kids gave them a thumb's up and asked for more). Out of the bag this cereal is a tasty, satisfying snack that can be difficult to put down. The sweetness level is just right and the fruit flavor is tasty (not overpowering or crazy artificial).The gluten free, high protein aspect lets me eat these without all the guilt. Not sure why people have complained about the price. I'd rather pay more to put something more healthy in my body than pay less and fill it up with **** I can't pronounce that is harmful. The only downside is these are not in my local grocery store but I am switching to the subscription program as these go so fast in my house.